STARS OF OOH ADVERTISING & DESIGN

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. NEONS OOH Awards recognized and acknowledged the outstanding work in the field of OOH Advertising during the period of January 2022 through December 2022. In total, 88 metals, including gold, silver, and bronze, were awarded to brands for excellence, innovation, and creativity.

The objective of the awards is to provide insight into how brands have evaluated the potential of their best outdoor ads in terms of generating impressions in the minds of customers, and how to maximize the benefits of OOH advertising compared to other forms of advertising. OOH advertising offers two distinct advantages over other forms of advertising: size advantage and mass outreach.

The Star-Studded Awards Ceremony acknowledged and rewarded creative excellence in Out-of-Home Advertising Design & Innovation in front of esteemed industry professionals, brand managers and professionals from agencies and media firms. The highlight of the evening was the presentation of the prestigious OOH Media Agency Award for ‘Outstanding Creative and Impressive Advertising’, and was presented to Tribes Communications Pvt Ltd.

Tribes Communications Pvt Ltd was the recipient of thirteen gold, four silver and seven bronze medals, having won the title of OOH Media Agency Of The Year.

Madison OOH won 23 awards at e4m neons 2023, their client Mountain Dew winning advertiser of the year and its campaign #ConquerWithCourage winning as campaign of the yea.
Madison OOH brought home 5 Gold, 8 Silver and 10 Bronze at the exchange4media Neons OOH Awards 2023, their client Mountain Dew was recognized with the ‘Advertiser of the Year’ award and their campaign #ConquerWithCourage bagged the ‘Campaign of the Year’ award.

Mountain Dew & Honda Activa were recognized for their innovative and effective home advertising design and innovation when they were named ‘Advertisers of the Year’. Mountain Dew, Honda Activa who were named ‘Advertisers of the Year’ and each won three gold and three bronze medallions respectively. Two campaigns – ‘ConquerWithCourage’ and Honda’s ‘Floating Showroom’ – both won gold medallions.

The awards look ahead at how brands have recognized the value of top outdoor ads in generating impressions in the minds of consumers and maximizing the value of OOH advertising compared to other forms of advertising. The double benefit of OOH advertising is size and mass outreach. The awards ceremony was attended by prominent figures from the industry, including brand managers and representatives from agencies and media companies.

Here’s the complete list of winners: